What is the purpose of your website? When is your website a success? These and other questions are reflected in an Internet Project Plan (IPP), a kind of marketing & communication plan for your online precense.
Your Internet Project Plan describes your website strategy with its practical implementation and measurable results.
The purpose of an Internet Project Plan
- describe a clear roadmap;
- plan the entire project;
- delineate the project including tasks and responsibilities;
- improve communication between partners;
- structuring and controlling processes;
- and to measure the effectiveness of the project.
