What is the purpose of your website? When is your website a success? These and other questions are reflected in an Internet Project Plan (IPP), a kind of marketing & communication plan for your online precense.

Your Internet Project Plan describes your website strategy with its practical implementation and measurable results.

The purpose of an Internet Project Plan

• describe a clear roadmap;
• plan the entire project;
• delineate the project including tasks and responsibilities;
• improve communication between partners;
• structuring and controlling processes;
• and to measure the effectiveness of the project.