Email newsletter

Promote new content on your website to your potential customers. Inform them regularly via an email newsletter.

You can get new visitors to your site via search engines if you have a search engine optimized website. Or through paid advertising, such as Google AdWords.

Email newsletter: Keep in touch with your customers

Inform your customers using an email newsletter about your new products and services. Do it regularly: not too much; determine the optimal frequency. Make sure that you offer good content in your newsletter that your customer can use without having immediate need to purchase a service / product.

There are several options to send newsletters to customers: through a Joomla component or external services. In both cases you can add a registration form on your Joomla website to register names + e-mail addresses.

Laposta

These days, we mostly use Laposta for our newsletters and those of clients. Laposta is a user-friendly, web-based e-mail marketing service aimed mainly at Dutch users. It allows companies, organisations and self-employed people to easily design, send and analyse newsletters.

With Laposta, users can effectively manage their email campaigns through advanced segmentation, comprehensive reporting and analysis of results, and integration with various external services. The platform also offers functionalities such as email series automation, A/B testing, and subscription and unsubscription management, making it a valuable tool for optimising email marketing strategies.

Website of Laposta.nl