Email newsletter

Promote new content on your website to your potential customers. Inform them regularly via an email newsletter.

You can get new visitors to your site via search engines if you have a search engine optimized website. Or through paid advertising, such as Google AdWords.

Email newsletter: Keep in touch with your customers

Inform your customers using an email newsletter about your new products and services. Do it regularly: not too much; determine the optimal frequency. Make sure that you offer good content in your newsletter that your customer can use without having immediate need to purchase a service / product.

There are several options to send newsletters to customers: through a Joomla component or external services. In both cases you can add a registration form on your Joomla website to register names + e-mail addresses.

Laposta

These days, we mostly use Laposta for our newsletters and those of clients. Laposta is a user-friendly, web-based e-mail marketing service aimed mainly at Dutch users. It allows companies, organisations and self-employed people to easily design, send and analyse newsletters.

With Laposta, users can effectively manage their email campaigns through advanced segmentation, comprehensive reporting and analysis of results, and integration with various external services. The platform also offers functionalities such as email series automation, A/B testing, and subscription and unsubscription management, making it a valuable tool for optimising email marketing strategies.

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Why is an email newsletter important?

Direct contact with your audience

Unlike social media, where you're at the mercy of algorithms, an email lands directly in your customer’s inbox. You control the message, the timing, and the tone—no third parties involved.

Conversion-focused and personal

Emails can be segmented by audience, behavior, interests, or purchase history. That means you can communicate in a highly targeted way:

Welcome emails
Abandoned cart reminders
Personalized offers
Reactivation campaigns

Email is often the highest Return on Investment (ROI) tool in your entire marketing mix.

Measurable and scalable

Open rates, click-through rates, conversions—everything is measurable. You know exactly what works and what doesn’t. And the best part? A well-crafted campaign is easy to reuse or automate.
More impact with less effort? Email marketing makes it possible.

How can you send newsletters?

Choose an email marketing platform

Never use your regular email program (like Outlook or Gmail). It’s error-prone and doesn’t let you track conversions. You need a platform that:

Offers professional design (drag & drop or HTML)
Supports list management and segmentation
Provides stats (opens, clicks, bounces)
Complies with privacy laws (GDPR)

Popular email marketing tools:

Mailchimp (U.S.-based, may not be fully GDPR-compliant)
AcyMailing (for Joomla sites)
Laposta.nl

Build and manage an email list

You can't just email people out of the blue. So use:

Signup forms on your website (with opt-in and privacy notice)
Pop-ups or slide-ins with a freebie or lead magnet
For offline signups (like at events), always request confirmation

Always use double opt-in if you want to be 100% GDPR-compliant.

Create a compelling newsletter

Write in a personal, valuable, and action-oriented way. Think in terms of:

Relevant content (news, tips, offers)
A catchy subject line
Clear call-to-action (CTA)
Mobile responsive design

Less is more. One goal per email = better conversion.

Test, send, and optimize

Don’t send blindly:

Always test first on yourself or your team
Pick the right timing (e.g. Tuesday morning or Thursday afternoon)
Analyze afterward: what worked, what didn’t?

Tools give you insights into open rates, clicks, conversions, and unsubscribes. Use that data to refine your email marketing strategy.

How we help you with newsletters!

Strategic advice

Together, we define exactly what you want to achieve with your newsletter. No vague “we should do something with email,” but a concrete, results-driven plan. We help you make key decisions about:

Who you're writing for
What you want to share (news, promotions, tips)
How often you’ll send
And most importantly: what results you want to see

You stay in control—we’ll make sure there’s direction and measurable impact.

We handle the technical side

We handle all the technical stuff. No hassle with tools, settings, or integrations. We take care of:

Signup forms on your website
Integration with your newsletter system (like AcyMailing, Laposta, etc.)
Professional templates in your brand style
GDPR-compliant settings (opt-in, unsubscribe links)

You just tell us what you need—we'll build it for you.

We help with content ideas

Whether you prefer to write yourself or want to outsource it—we’ve got your back:

We co-create a content calendar
We provide feedback on your copy—or write it for you
We design reusable templates that are easy for you to fill in
We show you how to use AI smartly to save time

You stay in charge—we just make things easier and more effective.

We show you the results

We give you insights into what’s working—and what can be improved. Think:

Open and click rates
Which subject lines perform best
How to make your next newsletter even more effective

No complicated data—just clear takeaways you can actually use.

Buying email lists?

Absolutely not! We don’t do it—and strongly advise against it. It’s not just spam (which we really can’t stand), it also harms your reputation. On top of that, your email platform or hosting provider can shut down your account the moment they detect suspicious activity.

It’s far better to grow your own mailing list organically. It’s sustainable in the long run and keeps you fully compliant with the rules.

European GDPR Privacy Law

Be careful when collecting, storing and using e-mail addresses
Use a double opt-in for newsletters:
- Have your newsletter system automatically send a notification email to those who subscribe
- After they confirm they want to receive your newsletter, you can send them newsletters

Advanced e-mail workflow

Use an advanced e-mail component to set up an e-mail workflow
- A visitor leaves his/her e-mail address
- Your website sends a notification asking to confirm the subscription
- You can then have automatic notifications sent at set actions and times to keep in touch with your visitor

Optimisation

Is your website properly optimised?

More about optimisation

Support

Need support for your website?

More about support

Questions?

Get in touch with us!