More visitors with better content

For websites, "Content is King" has been a proven principle for years. Strong content determines how well you are found, how many visitors come to your website and how much value you ultimately get from it. Useful content is truly essential for every website owner.

The better your pages match the questions and problems of your visitors, the greater the chance that Google will rank them higher in the search results. More visibility brings more visitors to your site, which can lead to more inquiries or sales. Clear, reliable and relevant content works directly in your favor: Google appreciates it, your visitors trust it and your business benefits from it.

Good content supports both your users and your ranking in the search results.

Google E-E-A-T

Google uses E-E-A-T to evaluate whether content is truly valuable. The model looks at experience, expertise, authoritativeness and trustworthiness to determine whether your page offers the best answer.

Experience

Google wants to know whether you have real, demonstrable experience with the topic you write about. They verify this through author pages and public profiles. So write only about subjects in which you have a visible background.

Expertise

This is about your level of knowledge. Publications, education and professional signals help Google understand how knowledgeable you are. The better you match the user’s search intent, the stronger your performance.

Authoritativeness

Your reputation within your field carries significant weight. High-quality backlinks, thorough coverage of a topic and recognition by other specialists strengthen your authority.

Trustworthiness

Trust is crucial. Google looks at transparency, security (https), reviews and clear business information. Without trust, the other factors lose their impact.

Want to improve the technical side of your content regarding E-E-A-T?

The better you demonstrate that you are experienced, knowledgeable, recognised and trustworthy, the stronger your content will perform in Google. We help identify the weak spots:

• how to improve the structure of your pages
• which adjustments can immediately give your website an advantage in Google

Using schema.org correctly, providing clear author information, running technical SEO checks and making trust signals visible. We explain everything in plain language and handle it step by step.

Feel free to contact us, and we’ll make sure your website meets what Google expects, and what your visitors appreciate.